The rise of lifestyle-led renting
- Go back
- 04th Aug 25

The UK’s housing landscape is changing …. fast.
Affordability challenges, flexible working patterns and shifting lifestyle preferences mean people are rethinking what homeownership really means. Many are choosing to invest their capital elsewhere, while others prioritise mobility, experience and ease of living.
This is where Build to Rent thrives:
- Flexibility to move when life changes
- Security through longer, stable tenancy options
- Ease of living with on-site management and maintenance
- Amenities like co-working lounges, gyms and green spaces
- Community through shared spaces and events
Renting is no longer just a stepping stone. It’s a long-term, lifestyle-led decision, from early careers to raising families, downsizing, and retirement.
Love to Rent was launched to reflect this evolution. Founder Anne-Marie Brown saw the disconnect first-hand, she saw while BTR developments were offering high-spec, thoughtfully designed homes, the way they were being marketed and found hadn’t kept pace.
“People’s needs have changed,” Anne-Marie explains. “But the rental journey didn’t reflect that. Love to Rent was created to make it easier for people to find quality, secure, lifestyle-driven homes that work at every stage of life.”
Love to Rent is filling that gap now by making quality rental homes easier to find, easier to understand and more visible to people actively searching for alternatives to homeownership.
More than just a listings platform, Love to Rent acts to educate renters on the real choices available across the rental spectrum.
We help demystify the sector by breaking down the key Build to Rent sub-categories:
Single Family Renting
Purpose-built homes designed with families in mind that are typically found in suburban or edge-of-town locations. Think private gardens, dedicated parking, family-friendly layouts and access to green space and schools. These homes offer the traditional benefits of a house with the convenience and support of renting.
Co-Living
Not glorified student housing but a contemporary solution for professionals. Co-living combines private en-suite bedrooms with stylish communal amenities like shared kitchens, lounges, co-working hubs, and wellness spaces. Ideal for digital nomads, early-career renters and those craving both independence and community.
Later living
A fast-growing part of the sector. These purpose-built later living schemes allow older renters to downsize without sacrificing lifestyle or independence. These homes come with wellness facilities, social activities, on-site support and none of the stress of property maintenance.
Build to Rent apartments
Professionally managed apartments in city locations, many with concierge services, rooftop gardens, gyms, and flexible tenancy terms. These developments redefine what renting looks like for urban professionals and couples who value experience and ease of living. There is also the choice of a more amenity light offering, still with the same quality and security - so options for all budgets.
Myth-busting the rental market
At Love to Rent we’re on a mission to challenge the outdated myths that hold renters back:
Myth |
Reality |
Renting is only for people who can’t afford to buy |
Renting is a smart, flexible lifestyle choice for all income levels |
Co-living is just student housing with a facelift |
Co-living is community-driven, design-led and ideal for professionals |
Later living rentals are isolating and outdated |
Today’s later living schemes are vibrant, connected and built for quality of life |
We’re not just listing properties, we’re reframing renting as a desirable and valuable part of people’s housing journeys.
Our goal is simple: make it easier for people to discover the best of Build to Rent.
We do this by:
- Showcasing a wide range of BTR homes across life stages and locations
- Supporting operators and developers with sector-specific marketing
- Creating consumer-friendly content that educates and informs
- Working with partners and media to raise the profile of BTR nationally
Love to Rent is proud to partner with forward-thinking developers and operators who believe, as we do, that renting deserves better representation and that the right home can be found at any stage of life.
Whether you’re a BTR investor, developer, housing association, or operator, Love to Rent offers a powerful platform and trusted brand to connect with today’s rental audiences.
Want to list your homes or learn more about how we’re driving sector awareness?
Get in touch, we’d love to help you grow your audience and shift the rental conversation for good - hello@lovetorent.co.uk